"Own your
transformation."

Shanelle Roberts

WHO WE ARE

By creating the most transformational business retreats on the planet, we help executives lead, manage and grow their businesses to the level of their authentic ambition.

When executives transform, so do their businesses.

Interested in learning more?

Book a complimentary discovery session now.

Smart Chic Labs' heart is to help women and girls around the world take back an intense ownership of their lives in ways that allow them to succeed, fulfill their dreams, and teach the coming generations of women the lessons they learned from choosing the be a victor, not a victim.
 
We all go through adversity, trauma and challenges that we would prefer not to experience, but the content of our character is not measured on what we face, but how we choose to respond to it. Some learn to overcome their adversities and take tragedy and turn it into fuel to achieve their dreams. Others camp out in their adversities and use it as an excuse for why they can’t win in life.

It’s someone else’s fault.

Because they’ve been abused, neglected, abandoned, or wounded, they believe and act as if they deserve a pass from everyone else in life. You are not responsible for what happens to you. You are responsible for how you respond to what happens to you.   Smart Chic Labs is here to help encourage, inspire, and equip women and girls to overcome their trauma, fears, and adversities so that they can design a life they love and succeed at.    

“According to Ekaterina Walter at mediapost.com, women in the US are earning, spending, and influencing at greater levels than ever before. They account for $7 Trillion+ a year in business & personal spending, and are on target to control 2/3 of the consumer wealth by 2023.”

Women are gaining increasingly more influence and control over key matters and financial decisions for themselves and their families. Smart Chic Labs wants to help equip women and girls to bring their creative solutions into the marketplace so they can achieve their goals and bring their dreams to life.  We want all women to be financially literate and educated so that they can make smart financial decisions that will empower them to make better decisions in all areas of their life. With women more likely to outlive their spouse, planning for their golden years and ensuring they have enough financial resources set aside to enjoy their life is vital.

Where women have been gaining influence and control is in the consumer wealth space, but they are lagging as entrepreneurs when seeking funding, even when women led companies have been shown to generate more revenue per investment dollar then their male counterparts. According to techcrunch.com, in 2018 women entrepreneurs only receive 2.2% of the investment dollars that VCs spend and 74% of venture capital firms have 0 female investors. These are just a couple of the reasons that Smart Chic Labs is choosing to focus on helping women succeed in life and business.

% OF WOMEN FEEL MISUNDERSTOOD BY ADVERTISERS
91% feel misunderstood
WOMEN CONTROL
60% personal wealth, 51% private wealth, 50+% stock ownership
circular graph depicting the stats of wealth women control
PERCENTAGE OF WOMEN WHO OWN BUSINESSES
40% of businesses are women owned
Source: Forbes
ENJOY A DIP IN THE SWIM UP POOL AT SECRETS PUERTO LOS CABOS GOLF & SPA RESORT
ENJOY amazing 5 star cuisine at one of the four restaurants on the resort property
ENJOY SUNBATHING AND FUN IN THE POOL
A PERFECT VIEW OF SECRETS PUERTO LOS CABOS GOLF & SPA RESORT SPANISH STYLE ARCHITECTURE

A Brandstorm Retreat

WHO:

C-Suite Executive Teams

WHAT: 

Creatively problem solve in luxury accomodations

WHERE:

Diamond graphicDiamond graphicDiamond graphicDiamond graphic

Secrets Puerto Los Cabos Golf & Spa Resort
Los Cabos, Mexico

HOW LONG: 

5, 6, or 7 days

LIMITED AVAILABILITY:

Only a few Brandstorm Retreats remain for 2021

Transform with our BRandstorm Retreat

Is your company's brand message not performing as strongly as you hoped it would?
Meet the Smart Chic Labs Brandstorm Retreat.
"What's a Brandstorm Retreat?" you ask.

A Brandstorm Retreat is where executive teams bond, strategize, and transform together to solve their business challenges.

This bespoke experience takes place in sunny Los Cabos, Mexico. Where beauty, luxury and fun come to play.

Only a few spots remain for 2021. Book your free 30-minute discovery session now to see if our Brandstorm Retreat is right for you.

BOOK NOWLearn more
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WHY FOCUS ON WOMEN

CLIENT SERVICES

NOT SURE WHERE TO START?

START WITH FINDING YOUR IDENTITY WITH PURPOSE DAY.

To take or take back an intense ownership of your personal or business’s brand, you must be able to describe who you are and how your company’s purpose adds value to your dream clients.  Let Smart Chic Labs help you uncover your reason for existence in life and business so we can best advise you on how you can leverage that insight and clarify your value to your clients, employees, and partners. Doing so will propel you into a mindset that will inspire you to continue to design the life and business you love and will succeed at.  

BOOK YOUR PURPOSE DAY

Not sure if purpose day is right for you?

Book a complimentary discovery session now with us to learn more about the value of knowing your purpose can offer you and your company.

book now
89%

of executives stated in the Harvard Business Review Business Case for Purpose that a strong sense of collective purpose drives employee satisfaction.

57%

drop in employee turnover in groups most deeply connected to their companies giving and volunteering efforts according to the 2018 Benevity Engagement Study.

Read about why a purpose-driven brand matters to your business.

read article

you NEED A PURPOSE-DRIVEN BRAND TO HELP YOUR COMPANY ATTRACT YOUR DREAM CLIENTS AND SECURE AND/OR RETAIN TOP TALENT.

At Smart Chic Labs, we crafted a 7-step process we call a Brand Intensive designed to do just that.  We designed it to help individuals and businesses identify their purpose so they can take back intense ownership of their brand, dramatically increase their identity capital, and clearly articulate their purpose, and translate it into value in the marketplace.   

With Smart Chic Labs, you will:
◆ Find Your Unique Identity
◆ Clarify Your Dream
◆ Articulate Your Value
◆ Co-Create In A "Brandstorm"
◆ Assemble Your Brand Design Package
◆ Handcraft your Purpose-Driven Brand With Us
◆ Enjoy Your Shiny, New Brand Assets


...so you can reach the level of success your ambition and character allows while fully expressing your purpose.

Ready to discover how our brand intensive can help you achieve your goals?

BOOK NOW

INTENSE OWNERSHIP UNIVERSITY

CREATE A LIFE YOU LOVE, & LIVE IT

SMART CHIC LABS LAUNCHED THEIR ONLINE UNIVERSITY TO HELP EQUIP YOU TO TAKE BACK A VERY INTENSE OWNERSHIP OF YOUR LIFE
Circularity University Program graphic

ABOUT INTENSE OWNERSHIP UNIVERSITY - Affectionately known as IOU

Intense Ownership University is our educational platform that we launched to help everyone learn how to own every facet of their life. Our curriculum is brought to you by our CEO, Shanelle Roberts, as she leverages the 10 actions she's discovered to help her overcome trauma and abuse in order to heal and thrive.

The ten actions to intensely owning your life are:
◆ Identify What's Restricting You
◆ Clear the Crap
◆ Own Your Stuff
◆ Create Smart Boundaries
◆ Design a "Chic" Relationship Plan, and Intensely Stick to It
◆ Prioritize the Manifestation of Your Purpose
◆ Visualize A Life You Love
◆ Live Your Audacious Dream
◆ Partner Uncommonly Well
◆ Propel Your Legacy for 100+ Years

We offer online courses, weekly online live discussions, and individual coaching to help you take intense ownership of your life.

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INTEGRATED DESIGN SERVICES

ALREADY HAVE A BRAND YOU LOVE...

No problem. Smart Chic Labs is here to help solve all kinds of design and business challenges.

Our expertise includes:

◆ Branding Design
◆ Identity Design
◆ Vision Casting
◆ Product Strategy
◆ Product Design
◆ User Experience Design
◆ Native Mobile App Design

◆ Logo & Icon Illustration
◆ Print Design
◆ Design Systems
◆ User Interface Design
◆ Marketing Design
◆ Content Strategy
◆ Value Creation

Book a complimentary discovery session so we can to get to know each other and see if Smart Chic Labs is the right fit to help you solve your company’s design challenge.

book now
brandstorm graphic - brain + lightbulb

...BRANDSTORM YOUR DESIGN CHALLENGE WITH US

After your discovery session, the next step in working with us is to book a Brandstorm Session where we discuss in detail the challenges you are facing and what the outcome is that you are hoping to accomplish.

You may have thought that the Brandstorm Session was only for creating or refreshing your company’s brand, but it is more than that. It is a vital step in our design process. This is meant to help you identify how to solve your design challenge, which ultimately impacts your brand and your company.  Our Brandstorm Session(s) allow us to dive deeply into your challenges and understand them together. This enables us to both recommend and provide you with what will help you achieve the outcomes you are dreaming of.

After our Brandstorm Session, you will be provided with a design brief with our recommendations about what you should do going forward, regardless of who you choose to use to solve your design challenges. In addition, we will provide you with three options to choose from, if you decide to use Smart Chic Labs to solve your company’s design challenges.

BOOK YOUR BRANDSTORM

DESIGN EDUCATION

TRAINING & WORKSHOPS


Smart Chic Labs offers a variety of design education and training options to help your people and business better understand and leverage the power of purpose-driven design and branding in your company.  

Our design and branding education options include:
In Person Workshops
Virtual Workshops
Customized Workshops
Executive Session
Keynote Presentation 

book now
design education graphic
events graphic

EVENTS

LUNCH & LEARN

Starting in 2020, Smart Chic Labs will begin hosting a 60 minute lunch and learn series with 20 minutes of education, once or twice a month, designed to demonstrate the value to entrepreneurs, executives and business owners and their teams of knowing your individual purpose and how it can lead to creating a competitive advantage for your business.

FUTURE TOPICS MAY INCLUDE:
“Intense ownership: how to own your dream”
“The value of purpose-driven design”
“Identity capital and the purpose-driven brand”
“Distinguishing between Purpose vs. Mission vs. Vision. What's the difference and why it matters?”
“How knowing your purpose drives your brand and can dramatically increase your identity, pragmatic and financial capital”

Smart Chic Labs is looking to hire authentically aligned team members who can help grow our sales and help us create extraordinary experiences that our clients love and who embody our core values.

SMART CHIC LABS CORE VALUES

CHARACTER VALUES
Inspirational Authenticity
◆ Passionate Humility
◆ Mutual Respect & Courtesy
◆ Honest Transparency



PERFORMANCE VALUES
◆ Leadership is for Everyone
◆ Proactive Self-Starters
◆ Under Promise, Over Deliver
◆ Effective Communication




MOOD VALUES
◆ Generous Positivity
◆ Joyous Gratitude
◆ Authentic Sincerity
◆ Peaceful Tranquility



Business Sales Consultant

Smart Chic Labs is looking for commission-only luxury sales consultants who can sell our Brandstorm retreats to executives.

To learn more about this position, please email us at: jobs@smartchiclabs.com and include “Commission Only Sales Consultant” in your subject line, your resume, and the top three things you think make for a successful sales consultant.

Contact Us

CONTACT

Address

2407 S. Congress Avenue
Suite E-533
Austin, TX 78704

Phone

(425) 429-CHIC (2442)

Email

inquiries@smartchiclabs.com

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Picture of the Golf course at the secrets golf and spa resort
ENJOY A round of Golf at the Jack Nicklaus & Greg Norman Designed PUERTO LOS CABOS GOLF Course

How strong is your relationship with your team?

Are they in alignment with your company's purpose, mission, and vision?

In fact, non-aligned team members, board members, spouses, partners, and leaders, will create all sorts of headaches for you and your company resulting in reduced productivity and less than ideal outcomes.

So come discover what your brand's true values are, and what alignment looks like in your business. We use a combination of design strategy, NLP techniques and that special sauce to help you break through the barriers in your business.

We want to holistically help you and your team strengthen your relationships, not just your business issues. When participating in a Brandstorm Retreat, we highly recommend you bring your spouse or partner with you.  Their fresh perspective may be the key to unlocking your breakthrough.  

Why does including your spouse or partner matter? They get the chance to see you in action and take part in helping you achieve the outcome you seek.

Doesn't this all look amazing? Now that we've explained what a Brandstorm Retreat is, we invite you take the next step and book your free 30-minute consultation.

Don't wait too long. Only a few spots remain for 2021.

BOOK NOW
Picture of t
picture of a mango daiquiri
Picture of our CEO Shanelle holding a baby octopus while snorkeling
Picture of the golf course overlooking the ocean

Choose what to do at your Brandstorm Retreat.

Spend a week with Smart Chic Labs transforming your company's brand to better reflect your company's purpose, mission, and vision so you can better attract your ideal clients and engage your employees.

RESORT ACCOMODATIONS
All-inclusive, adult-only (18+), 4-diamond resort just outside of Cabo San Lucas, Mexico, where unparalleled luxury is at your fingertips.

Secrets Los Cabos Golf & Spa Resort is the perfect place to gain a new perspective. Wouldn’t you agree?
IT INCLUDES
  • Private car ride to and from the airport
  • Oceanfront view from a preferred suite
  • 5-star cuisine  
    Pan Asian
    Mexican
    Italian
    Seafood
  • Limitless access to gourmet à la carte dining options without reservations required
  • Room and concierge services (7am-11pm)*
  • Professional Photographer and/or Videographer to capture your Brandstorm Retreat memories
  • World-Class Spa
  • All taxes and gratuities are included
  • And More...
  • *COVID-19 restricted hours, it will resume to 24/7 once the virus has been dealt with.
RETREAT ACTIVITIES
Customize your retreat with activities that you find relaxing, rejuvenating, and refreshing.

You and your team's body, soul, and spirit will thank you.
CHOOSE FROM:
  • 2-4 hour Yacht Tour
  • 4-hour Catamaran Tour
  • 4X4 ATVs
  • Horseback Riding
  • Helicopter Tour
  • Jeep Tour
  • Kayaking
  • Parasailing
  • Snorkeling
  • Spa Treatments
  • Swimming with Dolphins or Sharks
  • Tequila Tasting
  • Whale Watching**
  • Zip Lining
  • And More...
  • **Seasonal

Think of how free you’ll feel when you and your team participate in a Brandstorm Retreat.

Space is limited, so book now so you don't miss out. In fact, there are only
a few spots remaining for 2021.

Book your free 30-minute consultation now.

Sunset overlooking an infinity pool and the ocean
ENJOY A LOVELY MEAL AS YOU BASk IN THE BEAUTY OF A CABO SUNSET

When was the last time that you truly were able to relax, unwind, and take time to get some clarity?

Taking time to reflect, recalibrate and refresh yourself and your team is a valuable for the success of your business.
Wouldn’t you agree?
Imagine sitting on a swing at your new favorite beach bar, waiting to be served an amazing mango daiquiri or whatever your favorite adult beverage is. You stare out at the ocean, letting its consistent rhythm calm your mind.

"It's peaceful," you think, as you feel the stress in your body melt away.

As you sit here reading this you have already started to relax because you know that your problems are being solved.

They are solved by you and your executive team in participating in our Brandstorm Retreat.

Sound's amazing. Wouldn’t you agree?
Learn more about how a Brandstorm Retreat can change your business.

Hurry. We only have a few spots remaining for 2021. Book your free 30-minute consultation now.

BOOK NOW
Picture of lovers beach in Cabo
Picture of beach bar with swings for bar stools
Picture of the golf course overlooking the ocean
Our CEO Shanelle driving an ATV over a suspension bridge

What you will experience in a Brandstorm Retreat?

RETREAT SCHEDULE

Spend a week with Smart Chic Labs transforming your company's brand to reflect your company's purpose, mission, and vision to your ideal clients.

Doesn't this look amazing?

Book your free 30-minute consultation to see if our Brandstorm Retreat is right for you and your team.

Don't wait too long. Only a few spots remain for 2021.

BOOK NOW
Hotel Suite with an ocean view
A PERFECT VIEW FROM SECRETS PUERTO LOS CABOS GOLF & SPA RESORT OCEAN VIEW SUITE
BRANDSTORM RETREAT RULES
  • Be open to new experiences.
  • Practice gratitude.
  • Take time for self-reflection, meditation, and/or prayer.
  • Give yourself permission to have fun.
  • Celebrate your wins.
  • Practice honest transparency with a heaping helping of mutual respect and courtesy.
  • At the resort, wear real clothes, not swimwear, for dinner. They have a dress code at their restaurants.
  • No electronics - This means turn off your cell phones, tablets, smartwatches or laptops for the duration of the retreat. Give your brain the break it needs to refresh itself from all of the noise technology causes that clutters our lives.

Doesn't this Brandstorm Retreat look amazing for you and your team?

Don't wait too long. We only have a few spots remaining for 2021.

Book your free 30-minute consultation now.

BOOK NOW